GambleFi Theory
Designing crypto projects with gambling logic
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| GAMBLEFI THEORY |
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| Crypto's main themes: CULT, CASINO, PONZI |
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| Cults can't be copied |
| Three-Ponzi Theory guides ponzi design |
| So how to design around casino logic? |
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+-----------------------------------------------------------+1/ Four Industrial Revolutions of Gambling
Gambling is one of the world's largest and oldest industries by flow:
| Era | Revolutionary Content |
|---|---|
| Late 19th Century | First lever slot machine invented, entering industrial era |
| 1960s | Slot machine electrification, jackpot accumulation becomes possible |
| 1990s | Online gambling emerges |
| Now | Crypto - Gambling's Fourth Industrial Revolution |
2/ Problems with Gambling Industry
GenZ's participation rate in traditional gambling is increasingly low.
Root Cause: Young people refuse to accept rules set by previous generations
- No say in this
- Lack equal supervisory power
- White-label platforms can freeze withdrawals and ban IPs
- Casinos can change kill rates anytime
3/ Crypto's Solution
Young people's core need remains making money, but they want to control the game themselves.
Only Crypto and smart contracts can achieve:
- Mandatory settlement
- Smart contracts can become the gambling tool itself
Gambling is the most reliable known method for crypto projects to generate real revenue
4/ Three Logics of Gambling
All gambling games essentially have only three logics:
| Gambling Logic | Corresponding Transaction |
|---|---|
| (In what form) Betting | Issuance |
| (How to) Determine win/loss | Trading |
| (Who) Decides win/loss | Market Making |
From Uniswap to NFTs, inscriptions, digital collectibles, Friendtech, Pump, etc. - aside from the ponzi part, purely from trading perspective, they're just permutations and combinations of modifications to these three dimensions.
5/ Case Study: Crash Game & Pump
Almost every major gambling platform has a game called Crash:
Crash Rules:
├── Choose bet amount
├── Choose multiplier to hold bet until cash out
├── Bet is locked
└── System gives a crash point, goes up from 1x until crash
If holding multiplier > crash point → Lose money
If holding multiplier < crash point → Take profitMapping Pump to this:
| Crash | Pump |
|---|---|
| Choose bet amount | How much to put in Pump internal pool (Issuance) |
| Holding multiplier decided by system | Multiplier decided by Bonding Curve or AMM curve (Trading) |
| Win/loss decided by crash point | Profit/loss decided by dev or whales (Market Making) |
Pump's mechanism is actually the Crash gambling game, just wrapped in a meme coin shell
6/ Monetizing Gambling
Rollbit/Shuffle's essence is still white-label platforms, only competitive point is operations. Core logic is being the house and eating client losses, letting users gamble within their rule framework.
What new GenZ wants is:
- Define the game themselves
- Have their own "edge" or alpha
Crypto's asset logic perfectly fulfills this characteristic:
Token/NFT/inscription and various asset logics allow a simple "gamble" to be packaged as "trading," nominally or substantially adding more game choices, while bridging external liquidity to amplify pool size.
This is Pump's revolutionary nature—monetizing gambling, gambling-ifying currency
7/ Distinguish Ponzi from Casino
Ponzi and casinos can overlap. But as a designer, you must clarify your audience.
| Audience | Characteristics | Matching Product |
|---|---|---|
| Ponzi players (like dividend schemes) | Risk averse | Don't give gambling pools |
| Gambling players | Pursue stimulation | Open small gambling pools (shitcoins) |
Design Principles:
- First clarify whether you're a gambling pool or ponzi
- Clarify your operating purpose
- Begin with the end in mind
Core Formula
Three Gambling Logic Elements:
├── Betting → Issuance
├── Determine win/loss → Trading
└── Decide win/loss → Market Making
Pump = Crash Game + Meme Coin Packaging
GambleFi Design Principles:
├── Young people want control
├── Smart contracts provide verifiable fairness
├── Assetization turns "gambling" into "trading"
└── Clarify whether audience is gamblers or ponzi playersNext: Sociological Perspective